FUTURE TRENDS OF 2024
FUTURE TRENDS
Digital marketing experts have predicted major influencing trends to digital marketing. Some of them are already very effective, some are widely discussed, and some are still in the testing phase. Here are the trends for the next period highlighted by experts.
1. Metaverse . Metaverse is a term that describes different immersive virtual online experiences. The word “immersive” means, in context virtual reality, generating a three-dimensional display that looks like it surrounds the user. In the general context, it represents the immersion of a person in another the activity in which he is currently participating. Some global brands are experimenting with the Metaverse, but the majority of brands are not yet trying to do marketing activities through it because it is not yet clear whether this is worth it at this early stage of its implementation. They are afraid that the investments will be higher than the expected profit. But as a trend, as a theme, the Metaverse is very present. Follow what’s happening with him.
2. Artificial intelligence Artificial intelligence (AI) is no longer a novelty. We are witnessing the integration of artificial intelligence into almost every marketing channel. AI is changing key aspects of the digital marketing channels you use. One of the quiet trends in digital marketing in the last few year is the integration of artificial intelligence in almost every digital marketing channel. It is used to determine posts on social networks, the results of various searches and the like. Optimize your strategy to take advantage of this.
3. User experience The users of your digital services are the law. This work is done because of them. For the success of any digital campaign, the most important thing is to use as much as possible user experience. This is what most algorithms and artificial intelligence are for. This year’s Search Engine Optimization (SEO) updates focus on providing the most useful content to users.
4. Short videos A picture is worth a thousand words, our elders said. Our young people say: take a cell phone and record! Until now, located within the Google application, the Feed was organized in two part – the first kept the user up to date with his interests, while the second feed was dedicated to personal information such as personal interests and travels. TikTok and Instagram Reels take over social media feeds—and consumer attention. In order to stay up to date, you must appear in the channels and formats in which they are your customers. . Fortunately, short video formats are breaking into tools for social network management and planners, so it will be easier for you plan and publish next year.
5. Simple, clear messages Speed is a virtue! Say it loud and clear. And short! The attention of our potential customers does not last long. They are constantly looking for fast, attractive materials. This especially applies to messages that they receive via mobile phone. That’s why you have to be able to communicate like that on the market. Shorter, simpler messages should be created What you want to say should be translated into short sentences or ideas. Take it your priorities and translate them into short sentences or short ideas. Shorten yours messages. You know what, less is more!
6. Influences The noise in the communication channels is increasing. It’s crowded. It doesn’t sound good. Not it looks good. What can you do to get your message noticed in that environment? You have to find some new, more innovative way of conveying and marketing messages. Consider hiring an influencer. This form of marketing is increasingly used. Many famous faces have become promoters, through their image and work, some marketing services or products. So try to find a person who is willing on your social networks promote brands, or services that you promote. How to judge who is famous? Remember the famous saying of Andy Warhol who is said that in the future everyone will be famous for at least 15 minutes. In marketing, the future has already begun.
